Getting Your Strategy Right
To create a successful website design, you must first have a strategy.
- What is the stated purpose of your website?
- What do you intend to achieve?
- Have you assessed your direct competition and what flaws they have?
- Who is your target audience?
- What do your prospective customers want and what do they expect to see?
- Is your web design structure and content relevant?
- Does your web design promote a solution in a sufficiently robust way?
- Have you incorporated local SEO into your web design?
- How persuasive is your marketing copy?
- Are you targeting the right keywords?
Try to make things as easy as possible for web users; the design must be user-friendly. Nobody wants to be confused about where to go and what to do on your website.
Last thoughts
- The design must be part of an overarching strategy
- The design must have a stated purpose, goal and intention
- The design should convey the right emotional response
- Every part of the web design should have a purpose
- SEO marketing content must be optimized for the right keywords
- The design should be user-friendly; offering the best solution
- The very best design is one that has been found through experiment.